Larry T. Brakefield has established a remarkable legacy in the restaurant and hospitality industry over his career, spanning more than two decades. With extensive experience in leading high-performance teams, he has demonstrated his expertise in enhancing financial outcomes and driving success across several renowned restaurant brands. Through his strategic oversight and attention to operational excellence, Larry has consistently delivered significant results, leaving an indelible mark on the companies he has served. His career has positioned him not only as a skilled leader but also as an impactful public speaker, coach, and communicator.
In his journey, Larry has been instrumental in opening over 30 new restaurants for major national brands, including Hard Rock Cafe, TGI Fridays, Applebee's, and IHOP, building a solid reputation as an effective and energized leader. Currently, as the Regional Director of Operations at Sunshine Restaurants Partners (dba IHOP), he oversees a region generating $80 million in annual sales. His role in operations at IHOP reflects his dedication to excellence and his ability to manage high-stakes responsibilities with finesse. Throughout his career, he has fostered the development of managerial talent, guiding managers across regions to deliver operational success and align with brand standards.
Beginning his career after earning a BS in economics from Buffalo State University in 1994, Brakefield stepped into the industry with Pizzeria Uno Chicago Bar and Grill, where he excelled as Regional Director of Operations, responsible for a $40 million region. His strategic oversight of daily operations and his ability to mentor a large team of managers set a strong foundation for his success. During this time, he also earned his MBA from Niagara University, further equipping him with the knowledge to navigate and lead in a competitive industry.
Transitioning to Hard Rock International in 2005, Larry T. Brakefield took on the role of Director of Operations, where he managed a $50 million market across the Northeastern United States and Canada. His responsibilities extended beyond food and beverage service to include merchandise, live events, and a dedicated sales force, showcasing his diverse skill set. His strategic implementation of marketing initiatives, rigorous accountability for profit and EBITDA, and budget planning established him as a leader who could manage complex, multi-faceted business operations while driving profitability and growth.
Later, as Senior Director of Operations at Carlson Restaurants TGI Fridays, Larry managed high-volume markets across the Northeast, where he played a critical role in the brand's strategic initiatives. With oversight of $130 million in annual revenue across 36 locations, he was an essential part of the leadership team, contributing to brand strategy, enhancing service models, and directing performance metrics. Recognized for his impact, he received the prestigious Senior Director of the Year award, underscoring his significant contributions to the company's success.
Before joining IHOP, Brakefield served as Brand President at Apple Investor Group (ING), overseeing Applebee's restaurants. His leadership extended across 68 locations, generating $150 million in revenue, where he developed company strategies focused on marketing, operational effectiveness, and expansion. Under his guidance, the brand achieved the highest EBITDA profit margins, marking a pinnacle of operational success. His role involved close collaboration with the parent company on franchisee obligations, system standards, and remodel initiatives, solidifying his reputation as a dedicated leader with a vision for growth and excellence.
In addition to Larry's professional achievements, philanthropy holds a special place in his heart. As part of Sunshine Restaurants Partners, he has supported the Children's Miracle Networks, an organization that raises substantial funds for local children's hospitals. This cause resonates with him, as these funds provide vital treatments, innovative research, and financial assistance to families in need, illustrating his commitment to giving back to the community.
Today, the President of Sunshine Restaurant Partners, Larry Brakefield, resides in St. Pete Beach, Florida, with his wife, Amanda Hyde. Outside of his professional pursuits, he enjoys spending time with his family, which includes four adult children, and has a passion for golf. His love for the sport, shared with his son, has grown over the years, and he finds solace and enjoyment in the quiet, reflective nature of the game. Whether on the golf course, at the beach, or out on his boat, Brakefield embraces the balance between his career and personal life, continually driven by his dedication to excellence in all areas.
